Sirma Medical Systems is one of three Bulgarian companies featured in a recent article in the Kapital Health edition, presenting the landscape of digital medical services in Bulgaria. Its products have paved the way for innovative solutions in telemedicine, which was relatively unfamiliar to Bulgarian consumers and medical institutions. Following the COVID-19 pandemic, there was a surge in these innovations, including video consultations, electronic prescriptions, and digital platforms that quickly eliminated the long lines outside doctors’ offices.
Sirma Medical Systems is one of the few Bulgarian companies that not only survived the pandemic but also seized the opportunity to develop a sustainable business model aimed at modernising the healthcare sector and improving the experience for both patients and doctors in the long term. Explore the article for more information (The source is in Bulgarian).
From Early Innovation to Global Impact
Sirma’s journey into digital healthcare began well before the COVID-19 pandemic. Its specialized app, Diabetes:M, was already helping over 300,000 users worldwide manage their condition with precision and ease. This early success laid the foundation for a broader vision: to create a fully integrated digital healthcare ecosystem. When the pandemic accelerated the need for remote medical services, Sirma responded swiftly with Medrec:M, which is a comprehensive platform that digitizes the entire healthcare experience. From appointment booking and patient profile creation to online consultations and symptom tracking, Medrec:M offers a seamless, user-friendly interface for clinics and patients alike.
A Platform Designed for Real Needs
We manage the full service cycle through a monthly subscription, covering everything from appointment scheduling and patient profile creation to enabling online consultations,” explains Ivan Yordanov, Marketing Manager at Sirma Medical Systems.
For healthcare providers, Medrec:M simplifies operations and enhances patient engagement. For patients, it’s free to use and includes:
- Medication reminders
- Vaccination calendars
- Symptom tracking
- Online consultations
- Family health monitoring
Whether managing chronic conditions or booking a routine check-up, users benefit from a streamlined experience that puts their health at the centre.
Local Success, Ambitions to International Growth
By 2024, Medrec:M had reached 50,000 registered users in Bulgaria and was fully integrated into 10 medical centres. Despite this success, Sirma encountered challenges in scaling locally due to the fragmented nature of Bulgaria’s healthcare IT systems. Many clinics relied on outdated, custom-built solutions that were difficult to replace. Rather than being limited by these constraints, Sirma took a bold step forward** expanding into international markets**. Today, the company partners with global healthcare providers seeking to unify their digital systems, offering scalable solutions for both online and in-person care.
Building a Sustainable Future in Healthcare
What sets Sirma apart is its ability to turn disruption into opportunity. While many companies struggled during and after the pandemic, Sirma used the moment to build a sustainable, future-ready business model. All solutions are designed not only modernise healthcare delivery but also create lasting value for both patients and providers.
As digital healthcare continues to evolve, Sirma Medical Systems remains committed to innovation, integration, and making a meaningful impact. With a strong foundation, a clear vision, and a growing global presence, the company is well-positioned to lead the next wave of healthcare transformation.
