CEO Tsvetan Alexiev on entering new markets and advancing Sirma’s enterprise AI ambitions.
In a recent interview with Bloomberg TV Bulgaria, Sirma Group CEO Tsvetan Alexiev outlined the company’s ambition to become a leading European player in enterprise AI. Achieving that ambition means combining strong technology with industry expertise, competitive products and the international reach to bring them to more customers.
“Sirma’s investment in Jucari brings together deep logistics expertise, established software products and enterprise AI capabilities - a strong foundation for innovation, recurring revenue and international growth.”, said Tsvetan Alexiev, CEO, Sirma Group.
Completed in September 2026, the acquisition of a 51% stake in Australia-headquartered Jucari Global brings these priorities together. It strengthens Sirma’s Supply Chain and Logistics business while creating opportunities to develop its products further and expand across Asia-Pacific.
Combining Industry Knowledge with Technology
Logistics businesses operate across a complex network of platforms, partners and processes. Improving performance requires an understanding of how work happens on the ground, alongside the technical capabilities to connect systems and put information to use.
As a CargoWise Platinum Service Partner and Business Partner, Jucari brings deep operational expertise and experience in implementation, configuration, integration and business transformation. Sirma brings more than three decades of enterprise technology and deep industry expertise, combining software engineering, data integration and AI to solve complex operational challenges at scale.
Building on this complementary partnership, the teams can address challenges that span both operations and technology: connecting fragmented information, improving workflows and helping customers gain more value from their core logistics systems. This combination also provides a practical foundation for identifying where AI can make a meaningful difference.
Combining Industry Knowledge with Technology
Logistics businesses operate across a complex network of platforms, partners and processes. Improving performance requires an understanding of how work happens on the ground, alongside the technical capabilities to connect systems and put information to use.
As a CargoWise Platinum Service Partner and Business Partner, Jucari brings deep operational expertise and experience in implementation, configuration, integration and business transformation. Sirma brings more than three decades of enterprise technology and deep industry expertise, combining software engineering, data integration and AI to solve complex operational challenges at scale.
Building on this complementary partnership, the teams can address challenges that span both operations and technology: connecting fragmented information, improving workflows and helping customers gain more value from their core logistics systems. This combination also provides a practical foundation for identifying where AI can make a meaningful difference.
Expanding Through Established Products and Market Relationships
Jucari gives Sirma an established presence in Asia-Pacific, with customer relationships and regional knowledge that would take time to build independently. This broadens the Group’s international reach and creates opportunities to introduce its enterprise technology capabilities to new customers.
The acquisition also supports Sirma’s focus on scalable products. Jucari’s proprietary software and SaaS solutions account for more than half of its revenue, complementing its consulting and implementation services.
These products provide a base for further development. Sirma can apply its engineering and AI capabilities to solutions already used by logistics teams, adding functionality informed by existing customer needs. In turn, a wider international presence creates opportunities to bring those enhanced products to additional markets.
The strategic value lies in how these elements reinforce one another: customer relationships guide product development, stronger products support expansion, and recurring revenue supports continued investment.
Making Enterprise AI Part of Everyday Work
Sirma.AI Enterprise is central to the Group’s wider AI strategy, providing a platform for developing and orchestrating agents that work with enterprise data and business systems.
In Supply Chain and Logistics, the opportunity is to embed these capabilities into existing operations. Agents can help bring information together, support decisions and automate repetitive tasks, while employees retain oversight and focus on work that requires their judgement.
Turning that potential into useful applications depends on understanding the processes involved, the information people need and the actions they are authorized to take. Jucari’s operational and CargoWise expertise helps connect AI development with those requirements.
This gives Sirma a route to develop industry-specific applications around established workflows and products, with a clear focus on measurable operational improvements.
A Foundation for the Next Phase of Growth
This investment illustrates Sirma’s approach to expansion through complementary acquisitions, organic innovation and stronger international relationships. Its presence on the Sofia and Frankfurt stock exchanges also supports the Group’s visibility as it pursues new partnerships and larger opportunities.
The priority now is to turn that momentum into results: building solutions on Sirma.AI Enterprise that address specific industry challenges and demonstrate the value of AI in everyday business operations.
