Sirma brought together leading business representatives at an exclusive event focused on enterprise AI, secure IT infrastructure, and the next generation of IBM and Apple technology solutions.
Sofia, 3 November 2026: The exclusive Sirma Business Connect with Apple & IBM event was held at the elegant Crowne Plaza Sofia. Organised by Sirma’s System Integration team in collaboration with technology partners IBM and Apple, the event brought together current and prospective corporate clients to explore the future of enterprise technology.
Guests explored the latest solutions and trends reshaping the business world, across three strategic themes: enterprise AI and cybersecurity, reliable and resilient IT infrastructure, and bringing Apple technologies into the corporate environment.
Over 20 Years of Strategic Partnership Between Sirma and IBM
The partnership between Sirma and IBM spans more than 20 years, built on technological expertise, trust and successfully delivered projects. As an IBM Gold Partner, Sirma implements and supports critical IT infrastructure for enterprise clients, using IBM technologies as a foundation for security, reliability and sustainable growth.
Over the years, many of Sirma’s most significant projects have been delivered on IBM infrastructure solutions. The high standards of security, performance and business continuity make IBM the preferred technology choice for organizations that manage critical systems and sensitive data.
During the event, IBM representatives presented key innovations in two thematic sessions.
Martin Belyov, Automation Partner Technical Specialist at IBM Bulgaria, introduced the audience to IBM Vault, which is an innovative solution aimed at improving security when deploying and managing AI agents in the enterprise. The presentation highlighted the need for organizations to pair the accelerated adoption of artificial intelligence with effective mechanisms for control, protection and risk management.
Elizabeth Slavcheva, Technology Infrastructure Sales at IBM Bulgaria, presented the strategic role of modern IT infrastructure as the foundation of business digital transformation. Infrastructure often goes unnoticed, until a disruption makes its importance clear. Yet it underpins the critical business applications, AI systems and digital services organizations rely on every day. IBM solutions provide a stable technology foundation, combining reliable data management and operational continuity with the flexibility to support future growth.
Sirma Expands Its Portfolio with Enterprise AI Solutions and Cybersecurity Services
An important part of the program was devoted to Sirma’s strategic development and the expansion of its technology portfolio.
Rosen Marinov, Head of the System Integration Department at Sirma, presented the company’s plans to enter new international markets and develop new services that meet the growing demands of enterprise organizations.
The key highlights included:
- Enterprise AI agents: solutions for deploying and integrating artificial intelligence to automate business processes, increase efficiency and optimize operations.
- SOC as a Service: cybersecurity monitoring and management services delivered through a dedicated Security Operations Center.
- Apple for Business: an expanded portfolio and enhanced capabilities for Sirma as an Authorized Apple Reseller, providing devices and technology solutions for enterprise clients.
- Daticum Data Center: Sirma’s innovative data center, which has supported critical systems and organizations for nearly two decades without a single recorded outage.
These areas demonstrate Sirma’s commitment to delivering comprehensive technology solutions – from building and maintaining reliable infrastructure to deploying intelligent systems and modern digital workplace tools.
Apple for Business: Next-Generation Devices, Productivity and Mobility
As an Authorized Apple Reseller, Sirma continues to expand its ability to deliver Apple products and solutions tailored to the needs of enterprise organizations.
Stanimir Dimitrov, Senior Product and Solutions Sales Manager at Sirma, presented the latest additions to Apple’s 2026 product portfolio, including iPhone Pro, iPhone Pro Max, iPhone Duo, Mac mini and Mac Studio.
The presentation showed how a combination of innovative design, high performance and an integrated technology ecosystem can support the everyday work of modern business teams. Special attention was given to the advantages of Apple devices for corporate use - mobility, security, efficient work and seamless integration across devices.
Through its partnership with Apple, Sirma gives businesses not just access to premium technology products, but the opportunity to build a more modern, flexible and productive work environment.
Business Partnerships Beyond Technology
The Sirma Business Connect with Apple & IBM event concluded with a refined business lunch in the winter garden of the Crowne Plaza Sofia hotel. Guests continued their conversations in an informal setting amid natural light and beautiful autumn colours, exchanging ideas with technology experts and discussing concrete opportunities for future cooperation. The event once again underlined the importance of long-term partnerships and personal dialogue between technology companies and businesses.
With more than three decades of experience in the technology sector, Sirma continues to connect global innovation with the real needs of enterprise organizations, delivering integrated solutions that support their security, competitiveness and sustainable growth.
Sirma Business Connect with Apple & IBM is part of the company’s commitment to building a platform for exchanging technology knowledge and expertise, as well as creating new business opportunities.
