Sirma has announced the launch of FreightGo, an AI-powered service aimed at freight forwarders and logistics operators. This innovative solution is designed to enhance commercial decision-making in the fast-paced global freight environment. FreightGo combines real-time AI insights, predictive route modeling across hubs, and cost intelligence to support route selection, pricing strategies, and margin protection. FreightGo is designed to tackle a significant operational and commercial challenge in freight forwarding. Often, decision-making is limited by fragmented data, outdated rate sheets, and manual planning processes. This platform consolidates global trade lanes, transport modes, and cost intelligence into a single decision-making layer. As a result, it enables companies to evaluate alternatives more quickly, anticipate fluctuations, and enhance execution quality throughout the freight value chain.
Monika Ilieva, SVP Transport and Logistics vertical at Sirma, shares:
FreightGo demonstrates our commitment to introducing practical AI innovations in industries where quicker and more informed decisions can significantly enhance business results. We believe this platform can assist freight forwarders in strengthening their entire hub network, cost breakdown and intelligence, improving margin control, and operating with greater confidence in increasingly unpredictable markets.
The platform enables users to assess alternative routes across hubs, model multimodal scenarios, compare cost and transit time, and simulate the impact of rate volatility. Sirma expects FreightGo to support improved pricing stability, better capacity utilization, and stronger alignment between commercial and operational teams across international freight networks.
Key features include:
- Real-time AI insights for freight forwarding;
- Predictive and alternative route modeling across hubs and trade lanes;
- Automated cost reduction and margin protection;
- Pricing stability through volatility simulation;
- Enhanced capacity utilization.
Business benefits
FreightGo targets the global freight forwarding market where speed, discipline, and predictability are essential for maintaining competitiveness. The platform is designed to reduce margin leakage, enhance pricing stability, and align pricing strategies with operational capacity. By connecting cost, route modeling, and execution across teams and global entities within a unified intelligence layer, it fosters improved enterprise alignment.
The new solution is a further step in the company’s strategy to develop domain-specific AI solutions that address real operational needs and create measurable business value for enterprise clients. The launch also reinforces Sirma’s positioning in transportation and logistics, where AI-driven decision support is becoming increasingly relevant as organizations seek to improve resilience, efficiency, and profitability.
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